Product Overview
Find and nurture more sales-ready leads using multichannel campaigns with personalized buyer journeys. Align sales and marketing using shared information, connected processes, and Microsoft Office 365 collaboration tools. Make smarter decisions using AI, concise dashboards, and interactions insights to improve marketing results. Grow your marketing operations with an application that’s easy to tailor, extend, and connect to the apps and services you already use.
Capabilities
Orchestrate customer journeys
Use prospect buying behavior and preferences to provide the right message at the right time in the right channel. Deliver messages triggered by purchases, returns, and payments.Use email, web, events, telemarketing, SMS integration, and our LinkedIn connector to run targeted, multichannel marketing campaigns.Built-in marketing automation features include configurable templates, reusable content blocks, and design tools. Use Microsoft Power Automate to streamline content approvals.Reuse shared campaign content and fine-tune custom audience targeting across business units.
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Align sales and marketing
Create seamless customer experiences and increase opportunities through marketing automation, shared data, and business processes connected to Dynamics 365 Sales.
Use information and insights to create personalized, account-based content and nurture activities and Maintain strong customer communication with relevant content and personalized buyer journeys.
Focus on highly qualified leads across all touchpoints with multiple lead-scoring models and sales readiness grades. Hand off sales-ready leads to reduce costs and increase wins.
Simplify Collaboration by connecting your organization using familiar Microsoft 365 tools, shared calendars, and cross-team visibility into campaigns and leads.
Make informed decisions
Improve automated marketing performance with lead scoring and custom dashboards. Works seamlessly with Dynamics 365 Customer Insights to deliver a 360-degree customer view.Compare message effectiveness using built-in A/B testing with fully rendereddynamic content. Improve open rates using automated scheduler and spam score. Quickly and easily define or view audiences for the segments you want to target.Keep campaigns on target using prebuilt dashboards and marketing analyzers or build your own custom dashboards. Use customer response information from Dynamics 365 Customer Voice to improve customer journey design and impact.
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Grow with an Adaptable Platform
Adapt Marketing to your needs - Empower your organization with no-code visual editors that simplify build-and-deploy processes for web and mobile apps.Bring in data from Dynamics 365 as well as third-party apps and systems. Automate processes using built-in workflows or create your own with Microsoft Power Automate and Use customer journey and segment APIs to connect directly with Marketing and external systems to inform target segments.Extend the reach of your campaigns by adding channels through the use of APIs and third-party add-ons.
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